{"id":4123,"date":"2025-03-25T12:23:45","date_gmt":"2025-03-25T11:23:45","guid":{"rendered":"https:\/\/jordimercader.cat\/?p=4123"},"modified":"2025-04-02T10:10:16","modified_gmt":"2025-04-02T08:10:16","slug":"las-10-caracteristicas-de-un-buen-comercial","status":"publish","type":"post","link":"https:\/\/jordimercader.cat\/ca\/las-10-caracteristicas-de-un-buen-comercial\/","title":{"rendered":"Las 10 caracter\u00edsticas de un buen comercial"},"content":{"rendered":"

En una empresa, los objetivos se alcanzan a trav\u00e9s del trabajo de todos los miembros de la misma. Pero las ventas son a menudo un factor cr\u00edtico. Por eso, tener a una persona capaz de vender ya sean productos, servicios o soluciones con eficacia es tan importante como que el portfolio de la empresa sea de calidad.<\/p>\n

A menudo asociamos los comerciales con profesionales con gran capacidad de palabra y persuasi\u00f3n. Pero, \u00bfes suficiente? Hay algunas otras habilidades que no debemos olvidar a la hora de seleccionar un buen comercial para nuestra empresa.<\/p>\n

    \n
  1. Constancia, seriedad y rigor<\/strong>. Tiene que tratar todos los procesos comerciales con la misma dedicaci\u00f3n, \u00a1todos son importantes! Adem\u00e1s, debe ser consciente de que los clientes no son amigos aunque a veces lo parezcan, por lo que debe saber diferenciar cada situaci\u00f3n.<\/li>\n
  2. Organizaci\u00f3n y autodisciplina<\/strong>. Es muy importante planificar y registrar todos los pasos, y revisarlos para ver en qu\u00e9 pueden mejorar. As\u00ed podr\u00e1n alcanzar los objetivos fijados, e incluso superarlos.<\/li>\n
  3. Honestidad<\/strong>. \u00bfMienten los vendedores? Eso es lo que piensa mucha gente. Pero un buen vendedor no lo har\u00e1, y eso se transmite al cliente.<\/li>\n
  4. Empat\u00eda y facilidad para ganarse la confianza ajena<\/strong>. En toda relaci\u00f3n la confianza es el pilar m\u00e1s importante: se ganar\u00e1 la del cliente poni\u00e9ndose en su piel, entendiendo sus necesidades y d\u00e1ndole soluciones.<\/li>\n
  5. Excelente comunicador<\/strong>. No nos podemos olvidar de la necesidad de tener labia para ser un buen comercial: sus mensajes no sonar\u00e1n a publicidad, sino a resoluci\u00f3n de problemas, y adem\u00e1s romper\u00e1n con lo que estamos acostumbrados a escuchar.<\/li>\n
  6. Gran negociador<\/strong>. No solo har\u00e1 llegar el mensaje deseado al cliente, sino que lo persuadir\u00e1.<\/li>\n
  7. Perseverante y orientado a resultados.<\/strong> Ya sean a corto, medio o largo plazo, su objetivo es alcanzarlos.<\/li>\n
  8. Confianza en s\u00ed mismo y en su producto<\/strong>. Para que los dem\u00e1s crean en su palabra y en lo que vende, primero tiene que confiar s\u00ed mismo.<\/li>\n
  9. Conocimientos del producto<\/strong>. Capaz de resolver cualquier duda que le pueda surgir al cliente, y no solo de cerrar la venta. Tiene que saber posicionarse como el aliado perfecto.<\/li>\n
  10. Ganas de aprender<\/strong>. Todo cambia: el producto, el mercado, la competencia, los clientes, las estrategias, las herramientas\u2026 La capacidad de aprendizaje para adaptarse a estos cambios y no quedar obsoleto es esencial.<\/li>\n<\/ol>\n

    En definitiva, la labor comercial es imprescindible para que una empresa, sea del tipo que sea, exista y tenga continuidad. Es recomandable evaluar nuestra plantilla de comerciales cada cierto tiempo, y sobre todo tener en cuenta estos aspectos a la hora de seleccionar uno nuevo.<\/p>","protected":false},"excerpt":{"rendered":"

    En una empresa, los objetivos se alcanzan a trav\u00e9s del trabajo de todos los miembros de la misma. Pero las ventas son a menudo un factor cr\u00edtico. Por eso, tener a una persona capaz de vender ya sean productos, servicios o soluciones con eficacia es tan importante como que el portfolio de la empresa sea […]<\/p>","protected":false},"author":4,"featured_media":4170,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[16],"tags":[95,94,96,97,91,90,92,93],"class_list":["post-4123","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-es","tag-como-ser-un-buen-vendedor","tag-competencias-clave-en-ventas","tag-equipo-comercial","tag-estrategia-de-ventas","tag-habilidades-comerciales","tag-perfil-del-buen-comercial","tag-seleccion-de-vendedores","tag-ventas-efectivas"],"yoast_head":"\nLas 10 caracter\u00edsticas de un buen comercial - Jordi Mercader<\/title>\n<meta name=\"description\" content=\"Las 10 habilidades clave de un buen comercial para mejorar ventas, ganarse la confianza del cliente y lograr resultados reales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jordimercader.cat\/ca\/las-10-caracteristicas-de-un-buen-comercial\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Las 10 caracter\u00edsticas de un buen comercial - 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