Caso de estudio: sucesión en una empresa familiar del sector metal
28 March 2025
En muchas empresas familiares, el relevo generacional no es tan evidente como se cree. Este
A leading expert in business transformation with extensive experience in business valuation.
Economist | Lawyer | Businessman | Business Consultant
Jordi Mercader, an entrepreneur, investor, and business mentor, has been a business angel, invested in more than 50 companies, and founded 22 businesses.
He is the author of the book In-Somni – Business Concerns That Keep You Awake at Night, dedicated to consulting, training, and the corporate world.
He collaborates, as an external guest and associate professor, at universities and business schools.
With over 20 years of experience in business transformation, he applies his own methodology to assess and drive companies at different stages, from family businesses and established enterprises to multinationals, start-ups, and expansion-phase projects.
The key tools that help him develop a unique and distinct business strategy are economic possibilism and Hansei. Combined with his expertise in business valuation, these allow him to drive transformations and help entrepreneurs turn their business concerns into effective and tangible strategic actions.
Jordi Mercader applies a possibilist approach and the principle of Hansei—a constant practice of critical reflection—to find solutions where others see only obstacles.
Beyond conventional formulas, this innovative approach combines strategic action with resilience, helping transform what keeps you up at night about your business into concrete opportunities for growth and evolution.
Possibilist Thinking: Seeing possibilities where others see obstacles. Jordi applies a possibilist approach that allows him to identify opportunities in difficult situations, helping businesses see beyond their limits.
Hansei: A practice of constant self-reflection successfully applied in the business world. This philosophy not only encourages learning from mistakes but also enables companies to use these insights to move forward with greater efficiency and resilience. With Hansei, Jordi guides businesses in redefining their mindset, turning every experience into an opportunity to advance with greater effectiveness and strategic depth.
Being multidisciplinary is not just a label—it is a tool that Jordi Mercader uses to add value to any type of business.
Unlike other leaders specialized in a single sector, Jordi has built his career across a wide range of fields, from technology to energy and finance. This diverse experience gives him a broad vision and a strong ability to adapt, allowing him to find unique and innovative solutions.
Applying economic possibilism and the principle of Hansei has been key to his approach in leading, advising, and driving businesses toward growth and transformation.
Throughout his professional career, Jordi Mercader has founded multiple companies and invested in more than 50 start-ups. Each project has been a new opportunity to apply Possibilism and Hansei, guiding them toward solid and sustainable growth.
Industries: Automotive, technology, finance, family entertainment, insurance, digital transformation, investments, and energy companies.
Founded companies: Venture Builder, Populetic, Rehouse, Infinitum Digital Transformation, Full of Tradition, Kiploc Europe.
Start-up Investments: More than 50 start-ups in sectors such as technology, retail, financial services, and automation solutions.
Jordi Mercader is a benchmark in business management, not only for his experience but also for his adaptability, resilience, and possibilist vision.
In a world of uncertainty, only those who learn from their mistakes and act with determination can grow and transform.
Founded Companies
When challenges outweigh solutions, having a practical guide with real knowledge can make all the difference.
This book is not just a theoretical manual; it is a tool designed to help entrepreneurs and executives turn their concerns into strategic actions in a practical and simple way.
Jordi Mercader, with over 20 years of business experience, multidisciplinary training, and deep knowledge across various sectors, shares his Possibilist method and the practice of Hansei for continuous reflection. Through these principles, he provides a path to learning from mistakes, seizing every opportunity, and moving forward with confidence.
This book condenses the experience of a leading expert in business transformation, giving you access to the tools and strategies that can take your company to the next level.
Discover how the business principles that have transformed companies across multiple sectors can be the change your company needs.
Jordi Mercader has been recognized by leading media outlets for his career as an entrepreneur, investor, and mentor in business transformation.
His appearances in print, television, and radio reinforce his role as a leader in Economic Possibilism and his ability to provide practical solutions for businesses across various sectors.
Press: Featured articles in Diario de Sabadell, La Vanguardia, and other major publications where he has shared his insights on leadership, transformation, and possibilist economics.
Television: Guest appearances on TV3 and other networks, where he has been invited as an expert in business transformation and innovation.
Radio: Interviews on RNE and other national stations, where he has contributed his experience to inspire entrepreneurs and executives during times of uncertainty.
Jordi Mercader’s Blog and Podcast are spaces for reflection and continuous learning, where he shares his insights and experience on Economic Possibilism, Hansei, and Business Transformation.
This content is ideal for entrepreneurs, executives, and professionals seeking new perspectives and tools to tackle the challenges of the business world.
Blog:
Practical, inspiring articles filled with advice on how to apply Possibilist Thinking in the daily management of a business. Each article provides a clear vision for transforming concerns into effective actions.
Discover how Jordi’s experiences, reflections, and advice can help you grow your business with a practical and possibilist vision.
En muchas empresas familiares, el relevo generacional no es tan evidente como se cree. Este
Las personas físicas y jurídicas tienen un amplio abanico de oportunidades de inversión. A menudo
Con los años, uno aprende. Pero si pudiera volver atrás y hablar con el Jordi
Hay quien define la felicidad como la ausencia de miedo. Parece que los niños son